We designed and installed a completely refreshed wall bay and feature wall system across the entire Sky UK and Ireland store estate, timed perfectly to coincide with the high-profile launch of the Sky Glass Gen 2 TV. This rollout required us to work at a very fast pace, completing all installations within a tight four-week window. By collaborating closely with Sky’s other key suppliers, we ensured every store remained consistent and on-brand, creating a premium, high-impact backdrop that let the new Gen 2 technology truly shine. The result was a seamless, nationwide update that transformed the retail environment just in time for Sky's biggest launch of the year.

Beyond the logistical speed of the rollout, our design focus was on creating a high-end "home cinema" aesthetic that perfectly complemented the sleek profile of the Sky Glass Gen 2. We utilised premium slatted timber textures and integrated soft halo LED backlighting to create a warm, inviting glow that draws customers toward the screens. The feature walls incorporate hidden cable management and custom-fitted floating cabinetry, ensuring that the technology remains the focal point while providing a clean, clutter-free environment. By blending these sophisticated architectural finishes with interactive display zones, we transformed standard retail wall bays into immersive lifestyle galleries that allow customers to envision the product in their own living rooms.